ADIDAS Hyperboost Edge Launch. Los Angeles..
A two day experience for 200 global media and running influencers in Los Angeles to launch the Hyperboost Edge.
The Reveal
Guests arrived out of the LA sunshine into a darkened threshold tunnel that led to a 360° immersive reveal presentation featuring light, sound and content that culminated in a introduction to Hyperboost from Patrick Nava, GM adidas running.
The Hyper Hubs
Three individual multi-sensory presentation spaces born from the product benefits. Energy: A kinetic running presentation where the lighting reacted with the runners footsteps. Lightness: A reflective, bright environment where light animated through the space. Cushioning: A warm, comfortable space with soft flooring that brought the comfort of the product to life.
THE RUN
