adidas unexpected. milan fashion week.
An immersive celebration where sport, fashion and culture collide.
Fashion, reframed
Ramona Tabita brought a distinct point of view, where classical art references met the irreverence of early 2000s pop. The result: a collection that blurred eras, attitudes, and disciplines, fusing sport with fashion in a way that felt instinctive rather than imposed
Sport, reimagined.
At Unexpected, performance took on a new form with a live presentation where the body became the medium. Each look moved with intent, with a fashion first collection of looks including a reveal of the adidas world cup kits not as product, but as expression.
Culture, felt in real time
Mahmood closed the night with an exclusive set, where sound and movement moved as one.
