ADIDAS X ANTHONY EDWARDS: ANT FARM

Co-created with Ant’s trainer, we created a global experience platform consisting of interactive challenges, rewarding speed, precision, and instinct, all living in the Peach World.

BUILDING ON SUCCESS

Following on from the astronomic success of the Anthony Edwards 1, there is a huge push to bring consumers into Ant’s World once again, this time for the Anthony Edwards 2. 

Alongside the retail vertical it was crucial to create a ‘wow’ consumer experience that translates Ant’s world into something tangible beyond in-store.

STEEPING INTO ANT’S SHOES

Ant Farm is the most authentic expression of Ant’s world and the Anthony Edwards 2 in the shape of a consumer experience. 

Every drill has been co-designed by Ant’s personal trainer. Every sound, image, and frame was made exclusively by Ant, for Ant Farm. This is the core experience, literally stepping into Ant’s shoes and improving your game with the Believe That. Mindset.

COLLABORATION WITH MARKETS

We created a global toolkit for global markets to bring Ant Farm to the world. The first to activate was China, with bold, large-scale events during Ant’s summer tour. 

We worked closely with the global China team to ensure the toolkit was implemented at the highest level, delivering maximum impact, and ensuring that the concept ran through everywhere.